Social Media Buyer/Planner * Marketing in Tamarac, FL at City Furniture

Date Posted: 6/15/2021

Job Snapshot

Job Description

Job Title
Social Media Buyer/Planner

Job Description

City Furniture is looking for a dynamic and innovative Social Media Buyer/Planner. The primary purpose of this position is to manage, implement, and oversee social ad buying efforts for our branded content promotion on social media. The Social Media Buyer/Planner is well-versed in Facebook Ads Manager interface with experience in testing and building various audiences, and optimizing ads.

The ideal candidate for the role is looking to build a career. With over 30 City Furniture and Ashley Home Store locations throughout Florida, City Furniture continues to be recognized as the top furniture company in South Florida and in the top 30 nationwide. With planned local growth, plus growth in new markets over the next several years, the City Furniture team is excited about the future. Join our fun, family-spirited team to build a long-lasting career at a company that will continue to challenge, develop, and appreciate its Associates.

Social Media Buyer/Planner Key Responsibilities include:

  • Day-to-day social media campaign management across several social platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
  • Promoting social content that is optimized toward a variety of metrics: engagement, lead generation, traffic, DPA (Dynamic Product Ads), offline, and online conversions.
  • Managing campaign success per campaign goals/KPIs.
  • Planning, executing, and managing paid social media campaigns.
  • Running audience testing across all campaigns and masters all relevant social media platforms: Facebook, Pinterest, Instagram etc. UIs, and capabilities for ad units, targeting options.
  • Working with Creative and Organic team to secure content for paid campaign ads

The Social MediaBuyer/Planner’s first 90 days will include a detailed new hire orientation, initial training plan, and a personalized development plan to help you reach your career goals.

Benefits:

  • Comprehensive Health Insurance Package
  • Free Onsite Health Clinic (Tamarac)
  • 401k with employer match
  • Associate Discount Program
  • Onsite Cafeteria (Tamarac)
  • Tuition Reimbursement
  • Paid Vacation starting at 6 months
  • Paid Sick Time
  • Promote-from-within culture, with a lot of opportunity to grow
  • And MANY more


Job Requirements

Qualifications Required

Education - Bachelor’s Degree with a focus on advertising, marketing, or sales (Preferred).

Work Experience - Minimum five (5) years' experience in social media buying, planning, and campaign execution management.

Computer Knowledge and Skills - Below is the list of computer programs and software applications that are required for this position:

  • Microsoft Office Applications (Outlook, Excel, Word, etc.)
  • Advanced experience using Facebook Ads Manager and Facebook Analytics.
  • Advanced understanding of creative testing, reporting, and optimization for performance-based ROIs and lead captures.
  • Experience with daily monitoring of campaign pacing, making budget recommendations, optimizations and interpreting results.
  • Mastery of all relevant social platform UIs and capabilities (all ad units, targeting options) - Facebook, Pinterest, Instagram etc.
  • Experience implementing social media retargeting tactics.
  • Experience measuring the impact and effectiveness of campaigns using quantitative and qualitative metrics.
  • Ability to serve as paid social media subject matter expert across Facebook, Instagram, Twitter LinkedIn, Pinterest
  • Possess demonstrated and extensive social media planning and buying experience combined with a willingness to experiment.
  • Ability to conduct measurement planning, pixel generation and UTM parameters.

Certification or Licensure Requirements -

  • Valid Florida Driver’s License
  • Facebook Blueprint Certification